We’re thrilled to welcome BMW Motorcycles of Louisville to the TradeCycle family!

This partnership has a fun backstory, and one that proves strong relationships and great results always lead to more wins.

From Harley to BMW: A Familiar Face Leads the Way

 If you’ve been around TradeCycle for a while, you’ll recognize the name Deric Massie. As General Manager of Harley-Davidson of Louisville, Deric has been using TradeCycle since 2018, long before “trade-in funnel” became an industry buzzword. Over the years, his team has repeatedly converted the platform into actual units on the lot.

This fall, we got word from our friends at MotoHunt that H-D of Louisville had just joined their marketplace platform and they also had a sister store, BMW Motorcycles of Louisville. That was all we needed to hear.

A Quick Call, A No-Brainer Deal

Digital Power Solutions CEO Chris Purser reached out to Deric directly with a simple proposal:

“You’ve trusted TradeCycle for years — let’s put it on your BMW site gratis and get both brands working smarter together.”

Deric didn’t hesitate. Why? Because he knows TradeCycle isn’t a “tool.” It’s a trade-in system that works.

Why Deric Loves TradeCycle — and Why BMW Will Too

Here’s what Deric values most about running TradeCycle across both Harley-Davidson and BMW:

✅ Customizable Value Ranges — Set your own trade buckets to protect margin
✅ Integrated Appointment Incentives — $500 trade-in bonuses now promoted across both brands
✅ Side Tab + CTA Placement — Persistent “What’s Your Trade Worth?” touchpoints across inventory listings
✅ Marketplace Version Built-In — MotoHunt listings now show a simplified version of the TradeCycle widget
✅ Lead Enrichment with Media — Customer-submitted photos and videos automatically pipe into the sales team
✅ Always-On Knowledge Base — Built-in marketing playbooks and technical resources for the store’s team

MotoHunt + TradeCycle = Full-Funnel Trade Acquisition

With MotoHunt, H-D of Louisville gains premium exposure through:

• Marketplace Listings across high-intent buyer channels

• Automated Inventory Syndication

• Lead Routing & Visibility Tools

Now, by adding TradeCycle, they’ve connected the other side of the pipeline, sourcing more inventory directly from shoppers who are already browsing.

Welcome to the TradeCycle Movement

We’re proud to see forward-thinking operators like Deric pushing both brands forward with smarter digital engagement. Harley-Davidson and BMW may serve different riders, but the strategy stays the same:

Make it easy for shoppers to say yes to trading now instead of later.

 To the BMW Motorcycles of Louisville team, thanks for trusting us. We’re honored to be part of your toolkit, and we can’t wait to help both rooftops generate more trades, more appointments, and more deals closed.