July 6, 2026

The Buyer Wants It. So Why Won’t They Commit?

Buyers are showing up, doing their research, and then going quiet. It's a hesitation problem. Rising interest rates, inflation fatigue, and financing uncertainty are keeping real buyers on the sideline longer than ever. Here is what RV, powersports, and marine dealers can do right now to build buyer confidence, remove friction, and convert hesitant shoppers before a competitor does.
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