The price on your website might be costing you deals you never knew you lost. The FTC has made it clear- advertised prices must include freight, setup, and all mandatory fees. But manufacturers are still publishing MSRPs that leave those costs off. That puts dealers in an impossible spot: comply and look expensive, or ignore it and risk enforcement. Here's what's happening, who's fighting for you, and what you can do right now to protect your dealership and convert more leads.