You ran the sale. You had the balloons, the tent, the hot dog cart. You posted on social media and sent one email. And the lot was quiet. The way buyers find out about dealership events has fundamentally changed and most dealers are still running the 2018 playbook. This guide shows RV, powersports, and marine dealers exactly how to build a digital campaign around every event, fill the showroom, and turn online engagement into real foot traffic in 2026.