Shooting a Testimonial Video

Some examples of

GREAT

Video Testimonials

Some simple guidelines for you, to ensure your video is produced with the highest quality possible.

When shooting a testimonial video, you want to make sure to follow a few key guidelines.
You do not need to edit or construct your review video. We will do al the post production and editing in house to make you look good. You can send us multiple videos and pictures too and we'll clean it up without editing your message.
We will only ‘produce’ videos in widescreen, theatrical format. Post production is done by professionals to high standards and uploaded to Youtube and Vimeo for widescreen distribution.
No vertical videos. Videos play best on wide screens and are larger when viewed this way. We believe videos should be oriented like our eyeballs; side by side, not one on top of the other.
If shooting with a DSLR or other video device like a camcorder, try to use a tripod if you can. If you can’t try to set the camera on something. Stable video is less distracting.
If shooting with a phone, which is most common, a tripod or other stand can be hard to come by. Resting it on a shelf or against a book or making a stand from a paper clip are all good ideas.
Put yourself on one side of your shot, allowing us to see your dealership on the other side. Orient your shot so that in the background your inventory or a key feature of your store is visible.
Make sure your camera or phone is recording in the highest quality possible. To save storage space, you may have lowered this setting in the past. It’s really good to double check.
Try to shoot when it’s not too loud nearby. If we can’t hear your voice, it will be really hard to use your review.
Send us a few extra videos/images of the inside and/or outside of your store, and we’ll cut them into the video. That way, as a bonus, if you stumble a little while talking, we can clip that part out while showing your showroom.
Shooting your video this way insures that we have the best footage to use, to represent you, your dealership and your message, in a way that makes your store and your team shine.

Need some tips to help you craft your message?

1

Start with The Before

Give a quick snapshot of what trade-ins were like before you used TradeCycle. Confusion? Drop-offs? Lost leads?

2

Talk About the Turnaround

Share what changed. What got better? Be specific—more leads, faster follow-up, smoother workflow?

3

Ease of Use = Big Deal

Mention if it was plug-and-play. Was it easy to roll out? Did your team need training, or did it just work?

4

What Your Customers Said

Reflect on what your buyers or sellers said about the tool. Did it make things easier for them?

5

Highlight Our Support

Talk about what it was like working with us—how we helped you install it, made changes, or answered questions.

6

Say What Stood Out

Everyone notices something different. What surprised you? What do you keep coming back to?

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Scene 101 - Take 1 - Mark! ...aaand ACTION!

Open on your phone...

Go Shoot Stuff!

Take the tips and guide and go shoot your video. Don't be nervous.

The more human is it, the better. The less polished it is, the more believable it will be. Be yourself!

Over 30

Submitted Video Reviews

Most recording are 4-5 minutes max.

Now that you have a video to share, here’s how you can get it to us.