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Digital Power Solutions News

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Slow Season, Busy Website: How Dealers Can Prepare for Fall and Winter

Foot traffic is slowing down, but your shoppers aren't. Learn how RV, powersports, motorcycle, marine, and auto dealers can hit year-end goals, move aged inventory, and plan for tax season, plus how PayCycle and TradeCycle keep your website capturing leads 24/7 while the lot is quiet.

DPS Marketing

September 30, 2026

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September 17, 2026

Why Your Service Drive Brings More Repeat Customers (And How to Treat Your Techs Right)

Service customers are far more likely to buy their next vehicle from you but only if the experience holds up and your technicians stick around. Here's what the latest research says about both.

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September 8, 2026

AI Won’t Fix a Broken Dealership

AI can make a strong dealership more efficient, but it cannot fix broken processes. For RV, powersports, and marine dealers, the real opportunity starts with cleaner data, faster lead follow-up, better website tools, and a clear path from shopper to sale.

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August 24, 2026

Are You Capturing Your Two Rooms Full of Buyers Right Now?

Your showroom has buyers drifting toward the door because no one got to them in time. Your service lane has customers sitting in the waiting room with nothing to engage them. Both rooms are full of leads and most dealerships are capturing neither. This guide shows RV, powersports, and marine dealers exactly how service and showroom kiosks turn every walk-in and every service visit into a captured lead, a higher upsell rate, and a reason to come back.

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August 18, 2026

The Buyer Is Standing Next to Your Inventory. Is Your Tag Doing Any Work?

Your buyer is already on the lot and standing next to the unit. They picked up your hanging tag and it told them nothing useful. No payment estimate. No trade-in prompt. No next step. That moment is one of the most valuable in the entire sales process and most dealerships are wasting it with a stock number and a price. Here is how RV, powersports, and marine dealers can turn every hanging tag into a lead-capturing, conversion-driving tool using QR codes and the right digital tools behind them.

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August 5, 2026

You Ran the Event. Nobody Showed Up. Here Is Why and How to Fix It.

You ran the sale. You had the balloons, the tent, the hot dog cart. You posted on social media and sent one email. And the lot was quiet. The way buyers find out about dealership events has fundamentally changed and most dealers are still running the 2018 playbook. This guide shows RV, powersports, and marine dealers exactly how to build a digital campaign around every event, fill the showroom, and turn online engagement into real foot traffic in 2026.

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July 31, 2026

Dealership Cross Selling Accessories FI 2026

You closed the deal. But did you make everything you could have made on it? Front-end gross is under more pressure than ever, while F&I now contributes 40 to 45% of total dealership gross profit in 2026. This guide shows RV, powersports, and marine dealers exactly how to present protection products, accessories, and add-ons the right way... starting on your website before the buyer ever walks in.

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July 23, 2026

How to Clean Your Dealership CRM and Segment Leads for More Sales in 2026

Your CRM is supposed to be one of your dealership's biggest assets. But bounced emails, duplicate records, and leads that have not been touched in three years are quietly draining your team's time and your revenue. This guide walks RV, powersports, and marine dealers through exactly how to clean their database, segment their contacts, and make sure every lead their website generates lands in a system that is actually ready to act on it.

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July 14, 2026

Photo lead quality 2026

Why are buyers scrolling past your listings without calling? The answer is almost always photos and lead quality. This guide breaks down exactly what top-performing dealerships are doing differently in 2026, with data showing the best dealers generate 4.5 times more leads and turn inventory 54% faster than their peers.

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July 6, 2026

The Buyer Wants It. So Why Won’t They Commit?

Buyers are showing up, doing their research, and then going quiet. It's a hesitation problem. Rising interest rates, inflation fatigue, and financing uncertainty are keeping real buyers on the sideline longer than ever. Here is what RV, powersports, and marine dealers can do right now to build buyer confidence, remove friction, and convert hesitant shoppers before a competitor does.

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June 23, 2026

The Used RV Inventory Problem That Is Costing Dealers Deals This Summer

Summer is the strongest selling season for RV dealers, l but stale used inventory, trade-in shock, and buyers who disappear before they ever call are keeping too many deals from closing. Here is what the market looks like right now, what NPA's RV Summer Spectacular means for your lot, and exactly what your website needs to do before peak season gets away from you.

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June 15, 2026

The Price on Your Website Is Lying and FTC’s push for “out-the-door” pricing

The price on your website might be costing you deals you never knew you lost. The FTC has made it clear- advertised prices must include freight, setup, and all mandatory fees. But manufacturers are still publishing MSRPs that leave those costs off. That puts dealers in an impossible spot: comply and look expensive, or ignore it and risk enforcement. Here's what's happening, who's fighting for you, and what you can do right now to protect your dealership and convert more leads.

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June 5, 2026

Why Your Dealership Isn’t Growing — And It’s Not What You Think

Every dealer is busy. But busy and growing are two very different things. If your traffic is up but your leads aren't, if your team is working hard but the floor isn't getting busier, the problem probably isn't effort, it's that you're solving the wrong constraint. This article breaks down Alex Hormozi's Theory of Constraints and translates it directly for powersports, RV, and marine dealers who are ready to stop guessing and start fixing the right thing.

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May 26, 2026

URL Shortener Tracking & Analytics for Dealers

Most dealers have no idea which campaign brought their last customer in. Learn how URL shorteners and UTM tracking give powersports, RV, and marine dealers the data they need to cut waste, measure every marketing dollar, and generate more qualified leads.

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May 15, 2026

Retargeting & Remarketing for Dealers: How to Re-Engage Website Visitors and Turn Them Into Buyers

97% of your website visitors leave without contacting you. Learn how retargeting campaigns, paired with the right landing page tools, bring warm buyers back and turn lost traffic into qualified dealer leads.

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May 6, 2026

Banner Ads for Dealers: How to Reach the Right Shoppers With Eye-Catching Digital Display Campaigns

Most dealer banner ads fail because of bad targeting, weak creative, and the wrong landing page. Learn how display and retargeting campaigns can keep your dealership in front of the right buyers and turn clicks into qualified leads.

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May 4, 2026

Ad Spend That Pays

Most dealer ad budgets produce traffic, not leads. Learn how to target the right buyers, measure what actually matters, and turn paid clicks into qualified leads with tools that convert.

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April 22, 2026

Pricing Transparency Online: How Clear, Competitive Pricing Builds Trust and Drives More Leads at Your Dealership

Hiding your price is costing you leads. Learn how transparent online pricing and payment estimates help RV, motorcycle, and boat dealers earn more buyer trust and more conversions.

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April 14, 2026

Why Every Dealer Website Needs a Browse-by-Payment Tool

Buyers don't shop by sticker price, they shop by monthly payment. Learn why a browse-by-payment tool is essential for car, RV, motorcycle, and boat dealer websites, and how PayCycle turns anonymous browsers into qualified leads.

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April 6, 2026

Building a Digital Financing Center: How to Turn Your Website Into a Pre-Qualification Engine

We're going to walk you through what a Digital Financing Center looks like, why it produces better leads, and how to build one that works for your store, whether you're selling pickup travel trailers, personal watercraft, or sport bikes.

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March 27, 2026

Dedicated Delivery Experience Area

The delivery moment is where trust either gets cemented or left on the table. This guide will show you how to set up a delivery area that pays for itself.

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March 19, 2026

Trade-In Funnel Optimization

It's all about trade-in funnel optimization. When a buyer clicks "Value My Trade," they're not filling out a form. They're asking a question and want an answer. They want to feel like the process was easy, fair, and worth their time.

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March 3, 2026

Dealership Website Speed & Core Web Vitals

For the dealer owner, the marketing manager, the sales director who keeps looking at the website analytics and feeling like something is off. We break down exactly what website speed means, why Google's Core Web Vitals matter more than ever going into 2026, and what you can do about it without gutting your entire website and starting over.

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February 25, 2026

AI Ads Are Here and Dealers Need a Plan

This article breaks down what ChatGPT ads mean for dealers, what’s real right now, and how to get your dealership ready to advertise in AI (and capture leads cleanly when you do).

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February 19, 2026

The 2026 Showroom Layout Refresh

Today’s buyer wants to browse their way first, then raise their hand when it feels safe. And your layout either helps that happen or it quietly pushes them out. This article shows you how to refresh your showroom layout so people stay on the floor longer, engage with your team faster, and convert more often.

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February 12, 2026

The 3-Minute Trade Walk Process

Most dealers miss trade-in opportunities in the showroom or service drive because there isn’t a simple, consistent process for capturing them in the moment. That’s what the 3-Minute Trade Walk solves. It’s a short, low-pressure conversation that captures the basics, gets the customer a value path, and creates a clean lead your team can follow up on quickly.

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February 2, 2026

The 2026 Homepage Audit: What Buyers Expect in 5 Seconds

In 2026, your dealership homepage has one job: Help the shopper instantly understand they’re in the right place and give them a next step that feels easy. Here's your homepage audit to help with that.

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January 26, 2026

Respectful Dealer Texting: How to Invite Trade-Ins Without Annoying Shoppers

This article shows powersports, RV and marine dealers how to build an SMS approach that feels helpful so you can invite trade-ins, generate leads, and keep your reputation strong.

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January 20, 2026

DPS Releases Multi-Path Lead Entry

DPS strives to turn more of your website traffic into real conversations, without making shoppers feel pressured. That’s why we just released a new value-add, free to all dealer-partners: Multi-Path Lead Entry. It introduces a clear, intentional way for shoppers to choose how they want to move forward. Instead of forcing everyone into one conversion flow, your site offers defined paths that match the shopper’s mindset and goal.

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January 14, 2026

How Dealers Can Get Ahead in 2026

Learn how dealers can acquire inventory smarter, convert shoppers faster, and future-proof your business for whatever comes next.

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January 5, 2026

How Dealers Can Build a Flexible, Future-Proof Funnel for 2026 (and Why It Matters Now)

Discover how marketing tools and market intelligence work together to help dealers build a flexible, future-ready lead funnel for 2026 and beyond.

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December 8, 2025

Why Winter Is the Most Important Lead-Generation Season for Powersports, RV, and Marine Dealers

Showrooms are quieter. Foot traffic drops. Phones ring less. Floorplan interest keeps ticking. And it’s easy to start thinking: “We’ll pick things back up in spring.” But here’s the hard truth most dealers learn too late: Spring sales are won in winter.

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December 1, 2025

John Elway Powersports Sees Instant Results With TradeCycle: 38 Trade Leads in the First Month

In less than 30 days, the John Elway powersports family generated 38 trade-value leads, all from customers actively raising their hand to say, “I’m ready to talk numbers.”

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October 22, 2025

Dealer Spotlight: Moon Motorsports Returns to the Winning Combo — TradeCycle + MotoHunt

Digital Power Solutions is proud to have Moon Motorsports back in the TradeCycle family. Their decision to return reinforces what many top-performing dealers already know... TradeCycle and MotoHunt together deliver the best of both worlds: high-intent shoppers and high-quality leads.

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October 14, 2025

Dealer Spotlight: Why TradeCycle Was the Right Fit for SouthTown Watersports

SouthTown Watersports was already on board with TradeCycle. Instead of needing a hard sell, the conversation focused on demonstrating different configurations like the sidebar tab, sticky footer bar, explainer page, lead notifications, and AI-driven features.

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October 7, 2025

TradeCycle Powers New Trade-In Strategy for BMW Motorcycles of Louisville

We’re excited to officially welcome BMW Motorcycles of Louisville to the TradeCycle family!

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October 6, 2025

Speed Sells, Delay Kills: Why Dealerships Must Streamline the Buying Experience

Your buyers don’t want a long, drawn-out dealership process. They want excitement, clarity, and convenience. Every minute you save moves them closer to a confident “yes.” Every delay risks losing them for good.

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September 11, 2025

Common Mistakes That Sink Internet Departments (and How to Fix Them)

Many internet departments fail not because of a lack of opportunity, but because of the same handful of mistakes repeated over and over. Let’s break down the most common mistakes (and the fixes) so your digital sales strategy doesn’t stall out.

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September 4, 2025

How AI Supercharges Sales Teams at RV, Motorcycle & Boat Dealerships

This article is to shed some sunlight on how dealership leaders can use AI-powered tools to run better daily huddles, build smarter scripts, create dynamic objection playbooks, and get a true end-of-day picture of what their team actually did.

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August 22, 2025

How Repeat Customers Drive Profits: Retention Strategies for Powersports, RV & Marine Dealerships

The smartest dealers know the real money is in customers coming back again and again—for parts, service, gear, upgrades, or maybe bringing a friend. This isn’t just good business; it’s survival in a fast-changing market.

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July 29, 2025

The Power of Custom Strategy: How Boats By George Reclaimed Their Online Edge

In the marine industry, independent, single-location dealers are feeling the squeeze as larger brands consolidate and expand their reach. To keep up, many turn to cookie-cutter website templates and generic marketing solutions. But Boats By George wasn’t willing to blend in.

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July 21, 2025

Focus on Used Inventory for Real Growth

Why selling used inventory provides your dealership with more flexibility, better margins and loyal, repeat customers.

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July 17, 2025

A Boat House Joins TradeCycle to Power Up Trade-In Lead Generation

We’re thrilled to welcome BoatHouse to the TradeCycle family! This exciting partnership began through our relationship with Brunswick Dealer Advantage.

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July 14, 2025

Honda of South Georgia Chooses TradeCycle to Boost Trade-Ins and Sales

We’re excited to welcome Honda of South Georgia to the TradeCycle family! Now they have the ability to customize trade-in values based on their local market and gving visitors real, trusted estimates—without giving up control.

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July 8, 2025

Future-Proofing Your Dealership: How to Stay Ahead in the Age of AI and Big Data

Most buyers start their journey online, often knowing exactly what they want before they ever visit your lot. If your website and sales process don’t keep up, you risk losing them to competitors who are just a click away.

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June 26, 2025

The Dealer’s Dilemma: Why Some Thrive and Others Struggle in 2025

Why are some stores crushing it, where others are missing out? Let's explore how you can use technology to take control of your inventory, pricing, and customer experience that will help you attract more leads, close more deals, and build a business that lasts..

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June 17, 2025

The Mid-Year Trade-In Health Checklist: Your Roadmap to More Profitable Inventory

Digital Power Solutions created the Mid-Year Trade-In Health Checklist—a simple, actionable tool to help you see exactly where your trade-in process stands and how you can improve before Q4 hits.

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June 10, 2025

Why Smart Dealers Don’t Rely on AI Alone: How Human-First Tools Like TradeCycle & MotoHunt Are Driving Real Results

Smart dealers don’t rely on AI alone. Instead, they use human-first tools like TradeCycle and MotoHunt to capture, track, and convert more leads—and actually see the difference in their bottom line.

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June 3, 2025

How Smart Dealers Are Winning the Trade-In Game

The Ultimate Used Inventory Playbook is your roadmap—packed with real strategies and practical steps you can use right now to win more trades, move inventory faster, and grow your profits.

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May 27, 2025

Effective Email Marketing Strategies for Powersports, RV, and Marine Dealerships in 2025

Email marketing in 2025 remains a powerhouse for dealerships across motorcycle, powersports, RV, and marine sectors. However, the strategies that drive results have evolved: personalization, automation, and value-driven content are now non-negotiable. Here’s how to stand out and drive sales in today’s crowded inbox.

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May 8, 2025

Incentives Incentives to Attract More Trade-Ins for Motorcycle, RV, and Marine Dealerships

Trade-in incentives give you a competitive edge, turning browsers into buyers and obtaining fresh inventory. It’s also about trust, convenience, and value. The right incentives make customers feel smart for trading in with you, not hustled. They also make your dealership their first stop instead of their last.

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May 1, 2025

How Direct Response Videos Drive Immediate Sales for Motorcycle, RV and Marine Dealers

The right digital tools-especially direct response videos-can turn browsers into buyers. In this article, we’ll break down how direct response videos can help you drive immediate sales actions, generate more leads, and finally put your digital marketing dollars to work.

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April 21, 2025

How MotoHunt’s Real-Time Data Analytics Supercharge Trade-In Appraisals

TradeCycle's lead capture and MotoHunt’s real-time data analytics are changing the game—making trade-in appraisals faster, more accurate, and way more profitable for modern dealerships.

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April 10, 2025

How Dealerships Can Speed Up Trade-In Appraisals and Boost Lead Generation

Actionable strategies to streamline trade-in appraisals, improve lead generation, and maximize profitability—all from the perspective of a software provider specializing in dealership solutions.

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April 3, 2025

How Value-Your-Trade Tools Drive Leads and Sales for Dealers

Value-Your-Trade tools are digital tools are paramount for dealerships looking to generate high-quality leads, build trust, and ultimately close more sales.

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March 26, 2025

Key Elements of a Successful PPC Campaign for Dealerships

Traditional marketing strategies for dealerships just aren’t enough anymore. To truly succeed, you need to meet buyers where they are—online—and use targeted strategies like pay-per-click (PPC) advertising to drive high-quality leads.

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March 6, 2025

Showroom Visitors: Bring Them Back and Boost Sales

A potential buyer walks into your showroom, spends time looking at your inventory, maybe even takes a test drive... and then leaves without making a purchase. Many dealers face the same challenge every day. But here's the good news: there are proven strategies to bring those visitors back and turn them into happy customers.

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February 28, 2025

Effective Strategies for Remarketing and Retargeting in Vehicle Marketing

Remarketing & Retargeting: Reconnect with potential buyers who left your site without making a purchase. These strategies help dealerships re-engage visitors, keep your inventory top-of-mind, and turn interest into sales.

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February 20, 2025

Engaging Millennials and Gen Z: Key Strategies for Vehicle Marketers

Engaging Millennials and Gen Z requires a dynamic and multifaceted approach. By embracing digital platforms, offering flexible options, and maintaining authenticity, vehicle marketers can effectively capture the attention of these influential generations. As you navigate this landscape, remember that staying ahead means continually adapting to their evolving preferences.

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February 12, 2025

How SaaS Tools Can Simplify Support and Training for RV, Motorcycle, and Boat Dealers

When you invest in a SaaS tool for your dealership’s website, you’re not just buying software—you’re entering into a partnership. This is where support and training become critical. Having reliable support can mean the difference between frustration and success.

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February 7, 2025

How to Build Mobile-First Websites That Drive Leads for Dealerships

A mobile-first website isn’t just nice to have—it’s essential for staying competitive in today’s market. By focusing on speed, navigation, local SEO, and user-friendly features, you’ll not only attract more visitors but also convert them into leads who are ready to buy.

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January 28, 2025

How to Use Customer Reviews to Boost Your Dealership’s Online Presence

What’s one of the most powerful tools for building that presence? Customer reviews. This article will show you how to use customer reviews to enhance your dealership’s online presence and generate more leads.

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January 23, 2025

How to Use Storytelling to Make Your Dealership’s Marketing More Engaging

Storytelling is one of the most powerful tools in marketing because it taps into emotions, creates connections, and makes your dealership memorable. It’s not just about selling; it’s about building trust and relationships. And when done right, storytelling can turn casual visitors into loyal customers.

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January 9, 2025

Creating Visual Content That Sells: A Guide for Dealers

RV, motorcycle, or boat dealer, you’re not just selling vehicles—you’re selling dreams, adventures, and solutions to real-life needs. But here’s the catch: in today’s digital-first world, your visual content often makes the first impression. And if it doesn’t captivate your audience within seconds, you’ve lost them.

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January 7, 2025

Most Effective Lead Generation Strategies for Dealerships in 2025

The automotive industry in 2025 is all about meeting buyers where they are—online—and providing them with the tools they need to make confident decisions. By optimizing your website, leveraging content marketing, mastering local SEO, engaging on social media, personalizing email campaigns, investing in paid ads, and utilizing AI tools, you can generate high-quality leads that drive sales growth.

51

January 2, 2025

Implementing Effective Call-to-Action Strategies for Dealership Digital Campaigns

In today’s digital-first world, the competition is fierce. Buyers are spoiled for choice, with countless dealerships vying for their attention online. To stand out and capture those leads, you need more than just a great inventory—you need to guide your visitors toward action. That’s where call-to-action (CTA) strategies come into play.

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December 28, 2024

Building Trust Through Transparency: Ethical Considerations in Dealership Digital Marketing.

Transparency in your digital marketing can set you apart as a trusted partner rather than just another seller. And as a software company specializing in tools like value-your-trade calculators and shop-by-payment solutions, we’re here to help you turn transparency into your dealership’s secret weapon for generating leads and building lasting relationships.

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December 5, 2024

Utilizing Chatbots for Customer Engagement in Dealership Digital Marketing

The world of digital marketing is shifting gears, and chatbots are leading the way for dealerships to create customer engagement and help you generate leads.

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November 21, 2024

Strategies for Generating Leads and Conversions on Dealership Websites

our website is your digital showroom, and if it’s not optimized to generate leads and convert visitors into buyers, you’re leaving money on the table.

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November 19, 2024

Quick Tips on Maximizing Trade-In Value or Finding the Perfect Vehicle Within Budget

When it comes to trading in your current vehicle or searching for a new one, there are simple strategies that can help you get the most value and stay within your budget.

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November 13, 2024

Optimizing SEO for Dealership Websites: Best Practices and Tips

Whether you're a car, RV, motorcycle, or boat dealer, mastering SEO is essential to drive more traffic to your site and generate valuable leads. Let's dive into the best practices and tips to help you stay ahead in the competitive dealership market.

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November 8, 2024

The Role of AI and Machine Learning in Dealership Marketing Automation

How Artificial Intelligence (AI) and Machine Learning (ML) are transforming the world of automotive marketing automation.

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October 22, 2024

Mobile Marketing Trends Shaping the Dealership Industry

staying ahead of the curve is crucial for car, RV, motorcycle, and boat dealers. Mobile marketing has emerged as a powerful tool that is reshaping the industry, offering new ways to connect with potential customers and generate leads.

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October 17, 2024

The Rise of Influencer Marketing in Dealer Brand Promotion

Influencer marketing has emerged as a powerful tool for dealerships, offering a fresh approach to connect with potential buyers.

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October 6, 2024

Steve Moore, CEO and Founder of Digital Power Solutions, to Exit After Nearly a Decade of Innovation

After nearly a decade at the helm of Digital Power Solutions (DPS), Steve Moore, the visionary founder and CEO, has announced his decision to exit the business to pursue other passions and dreams , effective September [date], 2024. Steve's leadership has brought DPS to the forefront of the powersports, RV, and marine industries and his successful exit marks a new chapter for both him and the company.

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October 6, 2024

The Power of Video Marketing in the Dealer Industry

In today's fast-paced dealership industry, video marketing is more than just a trend; it's a powerful tool...In today's fast-paced automotive industry, video marketing is more than just a trend; it's a powerful tool...

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October 6, 2024

Digital Power Solutions: A New Era of Innovation Under Chris Purser and Nick Smith

Digital Power Solutions (DPS) is excited to announce its acquisition by Chris Purser and Nick Smith, marking the beginning of a new chapter for the company. As the new owners, Chris and Nick are committed to building on DPS’s strong foundation while introducing innovative strategies designed to enhance dealer success.

July 31, 2026

July 31, 2026

Categories

General Marketing

Dealership Cross Selling Accessories FI 2026

You closed the deal. But did you make everything you could have made on it? Front-end gross is under more pressure than ever, while F&I now contributes 40 to 45% of total dealership gross profit in 2026. This guide shows RV, powersports, and marine dealers exactly how to present protection products, accessories, and add-ons the right way... starting on your website before the buyer ever walks in.

July 23, 2026

Clean your CRM

July 23, 2026

Categories

General Marketing

How to Clean Your Dealership CRM and Segment Leads for More Sales in 2026

Your CRM is supposed to be one of your dealership's biggest assets. But bounced emails, duplicate records, and leads that have not been touched in three years are quietly draining your team's time and your revenue. This guide walks RV, powersports, and marine dealers through exactly how to clean their database, segment their contacts, and make sure every lead their website generates lands in a system that is actually ready to act on it.

July 14, 2026

Digital Power Solutions

July 14, 2026

Categories

General Marketing

Photo lead quality 2026

Why are buyers scrolling past your listings without calling? The answer is almost always photos and lead quality. This guide breaks down exactly what top-performing dealerships are doing differently in 2026, with data showing the best dealers generate 4.5 times more leads and turn inventory 54% faster than their peers.

July 6, 2026

July 6, 2026

Categories

General Marketing

The Buyer Wants It. So Why Won’t They Commit?

Buyers are showing up, doing their research, and then going quiet. It's a hesitation problem. Rising interest rates, inflation fatigue, and financing uncertainty are keeping real buyers on the sideline longer than ever. Here is what RV, powersports, and marine dealers can do right now to build buyer confidence, remove friction, and convert hesitant shoppers before a competitor does.

June 23, 2026

June 23, 2026

Categories

General Marketing

The Used RV Inventory Problem That Is Costing Dealers Deals This Summer

Summer is the strongest selling season for RV dealers, l but stale used inventory, trade-in shock, and buyers who disappear before they ever call are keeping too many deals from closing. Here is what the market looks like right now, what NPA's RV Summer Spectacular means for your lot, and exactly what your website needs to do before peak season gets away from you.

June 15, 2026

June 15, 2026

Categories

General Marketing

The Price on Your Website Is Lying and FTC’s push for “out-the-door” pricing

The price on your website might be costing you deals you never knew you lost. The FTC has made it clear- advertised prices must include freight, setup, and all mandatory fees. But manufacturers are still publishing MSRPs that leave those costs off. That puts dealers in an impossible spot: comply and look expensive, or ignore it and risk enforcement. Here's what's happening, who's fighting for you, and what you can do right now to protect your dealership and convert more leads.

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