John Elway Powersports Sees Instant Results With TradeCycle: 38 Trade Leads in the First Month

On November 4, 2025, the John Elway family of powersports dealerships activated TradeCycle from Digital Power Solutions—and the impact was immediate.

In less than 30 days, the group generated 38 trade-value leads, all from customers actively raising their hand to say, “I’m ready to talk numbers.”
These aren’t passive web visitors; they are high-intent owners seeking real values, real offers, and real next steps.

The Power of the Recommendation

This rollout happened after our industry partner, MotoHunt, recommended TradeCycle as a turnkey way to increase used-unit sourcing and give shoppers the fast valuations they expect.

MotoHunt’s insight was simple:
Dealers who combine market intelligence (MotoHunt) with high-conversion digital lead tools (TradeCycle) grow their used-unit pipeline faster and at lower cost.

John Elway Powersports proved that—quickly.

Why MotoHunt + TradeCycle Is Becoming the Industry Standard

MotoHunt: Smarter Buying, Faster Decisions

MotoHunt Premium gives dealers:

• Real-time market insights on pricing and demand

• Private-seller discovery tools to find local units before competitors

• Appraisal and valuation data to buy right and protect margin

• Marketplace visibility to help move inventory faster

MotoHunt helps dealers find better inventory and make smarter decisions.

TradeCycle by Digital Power Solutions: Convert Shoppers Into Trade-Ready Leads

TradeCycle delivers:

• Instant trade-in values right on your website

• Higher lead volumes from high-intent shoppers

• Accurate valuations powered by industry data

• Seamless lead delivery into your CRM for faster follow-up

• OEM-agnostic, dealer-first design that works for powersports, RV, and marine stores

It turns curiosity into conversations—automatically.

A Blueprint for 2026 and Beyond

The results for the John Elway powersports locations show what’s possible when dealers pair market intelligence with lead-conversion tools that buyers actually use.

• More used-unit opportunities

• Faster appraisals

• Higher-quality conversations

• Healthier margins

This is exactly where the industry is heading and why MotoHunt and TradeCycle together are becoming the new competitive advantage.  Even as we approach the holidays and head into winter, when most dealers start tightening their belts, John Elway dealerships recognizes this is when marketing boosters are needed the most.

If you want to see how TradeCycle and MotoHunt can work for your dealership, click the link below!