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Steve Moore, CEO and Founder of Digital Power Solutions, to Exit After Nearly a Decade of Innovation
After nearly a decade at the helm of Digital Power Solutions (DPS), Steve Moore, the visionary founder and CEO, has announced his decision to exit the business to pursue other passions and dreams , effective September [date], 2024. Steve's leadership has brought DPS to the forefront of the powersports, RV, and marine industries and his successful exit marks a new chapter for both him and the company.
A Message from Steve Moore
“When I founded Digital PowerSports in 2015, my goal was to revolutionize how dealers connect with customers online, helping them convert leads into sales more effectively. It’s been an incredible journey, and I’m proud of what we’ve built together. As I move on to pursue new dreams,, I’m happy & confident that DPS is in excellent hands and poised for even greater success.”
Steve Moore’s Legacy
Steve’s passion for technology and deep automotive industry experience laid the foundation for DPS. With over 25 years in the automotive sector, he saw the challenges dealers faced in converting website traffic into leads. In 2015, he launched DPS with TRADE CYCLE, the industry’s first website trade evaluation tool, transforming how dealers engage with customers online. TRADE CYCLE’s success established DPS as a key player in powersports, and in 2018, Steve rebranded the company as Digital Power Solutions, expanding into recreational vehicle and marine sectors.
Under Steve’s leadership, DPS grew to serve hundreds of dealers, consistently delivering solutions that increase inventory turnover and sales. His vision of launching new features to empower dealers has left a lasting impact on the industry. With his successful exit, Steve leaves the company well-positioned for continued innovation and growth.
Transition to New Leadership
As Steve moves on, DPS will enter a new chapter under the leadership of Chris Purser and Nick Smith. Chris will step in as the new CEO and Nick, taking over as the new CTO, have been with DPS since its inception, playing crucial roles in the development and success of its core products. Chris has driven innovation with his deep product development expertise, while Nick has led the technology team in building scalable solutions that meet the needs of DPS’s dealer partners.
Together, Chris and Nick are well-positioned to lead DPS into its next phase of growth. Their vision aligns closely with Steve’s mission: equipping dealers with advanced tools to succeed in an increasingly digital world. Under their leadership, DPS will continue to introduce new features designed to help dealers grow.
Looking Forward
The future of DPS is bright. Chris and Nick are committed to continuing the legacy of innovation and service that Steve established. In the coming months & years, DPS will roll out new features and new products, all designed to provide dealers with even more powerful tools to drive sales and grow their businesses.
Steve Moore’s exit marks the end of an era, but his influence on DPS and the industries we serve will endure. We thank Steve for his visionary leadership, dedication to innovation, and for positioning DPS for continued success. As DPS enters this new chapter, we are excited about the future and remain committed to helping our dealer partners thrive.






