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Digital Power Solutions: A New Era of Innovation Under Chris Purser and Nick Smith
Digital Power Solutions (DPS) is excited to announce its acquisition by Chris Purser and Nick Smith, marking the beginning of a new chapter for the company. As the new owners, Chris and Nick are committed to building on DPS’s strong foundation while introducing innovative strategies designed to enhance dealer success.
Leading with Innovation:
We are proud to say that DPS was the first to bring a value-your-trade website tool to the powersports, RV and marine industries, and as we enter this new era, our commitment to delivering cutting-edge solutions that empower our dealer partners remains unwavering. Chris Purser, previously the CTO and now at the helm of DPS as its CEO/CXO - Partner , is a seasoned leader known for his expertise in developing technology solutions that have become industry standards. Under his leadership, DPS will leverage new technologies, including augmented reality (AR), and Artificial Intelligence (AI) to create even more engaging customer experiences and streamlined operations for dealers.
Nick Smith, growing from Dir. of Tech. to CIO/CTO - Partner, brings over 15 years of experience managing complex information systems. His technical leadership will be key in rolling out The DPS Hub, a groundbreaking product designed to revolutionize the way dealers engage with their customers online. Additionally, DPS will introduce new tiers that offer greater flexibility and value, ensuring our solutions are accessible to dealers of all sizes.
Our Commitment to Dealers:
At DPS, our dealers are at the heart of everything we do. Under Chris and Nick's leadership, we are more committed than ever to helping you sell more inventory, drive qualified leads, and grow your business. The upcoming launch of The Hub is just one example of how we are innovating to meet the evolving needs of the powersports, RV, and marine industries.
Looking Ahead:
As we move forward, we invite our dealer partners to join us on this exciting journey. Stay tuned for more updates on our new product launches, enhanced features, and how these innovations can benefit your dealership. We are confident that with Chris and Nick leading the way, DPS will continue to be your trusted partner in driving sales and achieving success.





