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May 27, 2025Webinar Outline: Where Deals Break Down—and How to Catch Them
1. Why Shoppers Disappear
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Friction kills momentum
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Expectations are already set when they arrive
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Trust is built (or lost) instantly
2. Conversion Is About Experience
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Sites that confuse, slow down, or feel outdated push buyers away
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Transparency beats cleverness—every time
3. Speed Is a Dealbreaker
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Delayed follow-up = lost sales
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Momentum fades fast, even for serious buyers
4. “Good Enough” Isn’t
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Most friction goes unnoticed
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Old habits and vague metrics hide underperformance
5. Intent Happens Online
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Today’s real buyers show up digitally first
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Treating web leads like walk-ins changes everything
6. TradeCycle: A Simple Fix
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Captures trade-in leads directly from your website
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Gives shoppers clarity and your team real opportunities
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Set up is quick, no disruption to your workflow
7. Try It Free
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15 leads free—no card, no contract
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See it work before you spend a dollar

Chris Purser | CEO / CXO
On: Wednesday - May 21, 2025
Brunswick Dealer Advantage





