We’re thrilled to welcome A Boat House to the TradeCycle family!

This exciting partnership began through our relationship with Brunswick Dealer Advantage —introducing TradeCycle to the Brunswick & Mercury dealer network. A dedicated email campaign—sent on our behalf by Brunswick—introduced TradeCycle to their dealer network. That’s how Joseph Yates, General Manager at A Boat House, first heard about us.

A Boat House signed up for a free trial of TradeCycle with a clear goal in mind:
Increase both the quantity and quality of trade-in leads.

Before TradeCycle, A Boat House wasn’t getting enough trade-in opportunities, and the ones they did receive lacked crucial details, making it tough for their team to evaluate value or follow up effectively.

After just a few months using TradeCycle, the difference was clear. The A Boat House team saw:
A noticeable increase in total trade-in leads and a major boost in lead quality, including

• Photos of the trade-in unit

• Estimated payoff and current monthly payment

• Customer credit range

• The new unit the customer is interested in

These deeper insights give A Boat House’s sales team everything they need to have meaningful, productive conversations from the very first follow-up.

💡 Bonus Stat: Did you know that over 25% of TradeCycle leads come in with photos attached? That’s just one of the ways we help dealers start stronger and close faster.

We’re proud to support A Boat House as they continue to grow—and we look forward to seeing their success with TradeCycle!